Split Testing Hacks for Dummies, Part 1: Upgrade Your Advertising

Split Testing Hacks for Dummies, Part 1: Upgrade Your Advertising

This post is part of our series, Split Testing Hacks for Dummies. Split testing is comparing the effectiveness of two pieces of marketing to find the better performer, then making small changes to split test again. Split testing can be overwhelming and time consuming...
Discover the Secret to Persuasive Email Subjects

Discover the Secret to Persuasive Email Subjects

So, you want people to read your emails? A well crafted subject line is the most essential tool in your arsenal. And in fact, there is a science to developing email subjects! In fact, a quick google search will bring you tons of great ideas. Unfortunately, there is a...