Thursday, November 11th, 2021

MBA – mortgage credit availability increased in July Mortgage credit availability increased in July according to the Mortgage Credit Availability Index (MCAI), a report from the Mortgage Bankers Association (MBA) that analyzes data from Ellie Mae’s...
Social Media Doesn’t Drive Sales (But Here’s What It Can Do)

Social Media Doesn’t Drive Sales (But Here’s What It Can Do)

So, you made a company Facebook page. You created a Twitter profile. You even built out a company LinkedIn page! You’re posting daily content on these networks from various other news sites. You spend quality time each day on social media, interacting,...
The 22 Immutable Laws of Marketing Summary

The 22 Immutable Laws of Marketing Summary

The book “The 22 Immutable Laws of Marketing” was published decades ago, and is still 100% relevant. The book explains how marketing is simply a battle for space in a consumer’s mind, and just how difficult that fight can be. Below is a summary of...
How to Unlock the Power of Facebook Graph Search

How to Unlock the Power of Facebook Graph Search

Are you interested in knowing what sushi restaurants in Manhattan your friends like? How about finding people who enjoy skydiving, live in Colorado, and have children? Facebook has unveiled its newest feature, known as Graph Search. Graph Search allows users to access...
Don’t Be That Guy by Gary Vaynerchuk

Don’t Be That Guy by Gary Vaynerchuk

Here’s an example of inbound in action. Gary Vaynerchuk is a “social media guru” with a serious attitude. And he he knows the value of relationships. Watch this video where an audience member asks Gary to flat-out promote his business to Gary’s...