Facebook’s New Ad Manager Layout Revealed

Facebook’s New Ad Manager Layout Revealed

Facebook has become a pay-per-click advertising giant, and now it’s beginning to evolve like one. Taking a page from Google AdWords, Facebook has restructured advertising through the ad manager as well as the more advanced Power Editor. In the older system, Facebook...
Social Media Doesn’t Drive Sales (But Here’s What It Can Do)

Social Media Doesn’t Drive Sales (But Here’s What It Can Do)

So, you made a company Facebook page. You created a Twitter profile. You even built out a company LinkedIn page! You’re posting daily content on these networks from various other news sites. You spend quality time each day on social media, interacting,...
How to Unlock the Power of Facebook Graph Search

How to Unlock the Power of Facebook Graph Search

Are you interested in knowing what sushi restaurants in Manhattan your friends like? How about finding people who enjoy skydiving, live in Colorado, and have children? Facebook has unveiled its newest feature, known as Graph Search. Graph Search allows users to access...