Marketing adds Intangible Value to Products.

And it can sometimes be the more effective option, rather than changing the reality of the product.

This TED talk by international ad man Rory Sutherland explains this topic in depth, and it’s incredibly illuminating.

The best part of this video is the story of an L-train in Europe. The ride on the train took about 2 hours, and passengers were complaining. The company spent 10 billion pounds on reducing the time of the train by 20 minutes through sophisticated Engineering processes. Sutherland’s solution involves spending a fraction of that, hiring top super-models to pass out free champange on the ride, and passengers would start complaining the ride isn’t long enough.

Please watch the full video here, and see how you can build value at a fraction of the cost with a little creativity.