TDW Land Planning
A website redesign with Smart Inbound.
Project Goal
Showcase TDW Land Planning as the most qualified and professional local land planning company. Increase pages and content to boost SEO.
Target Markets
Land owners and industry professionals that may have already heard of TDW Land Planning and are vetting their options for service providers.
Project Tactics
A branding-then-website redesign that features more content, more focus on expertise, and any other elements that improve buyer trust and confidence.
Features
Smart Inbound Hosting
Excellent speed, safety, and support. Nightly backups and optional upgrades.
WordPress
Platform
The most popular website development platform in the world with infinite potential.
Fully Custom Design
Completely unique themes for your brand, built with the top-rated Divi Builder.
Smart Plugin
Suite
A standard set of trusted plugins to enable important website features.
Search Optimization
Speed
Optimization
Following PageSpeed recommendations to hit the shortest possible load times.
Image
Optimization
Adjusting image titles, alt tags, and sizes for speed and SEO benefits.
Redirect
Optimization
Redirecting past links from your old site to new pages or a well-designed 404 message.
Email
Marketing
Smooth integrations with your email marketing software to capture leads.
Social
Integration
Connections to social media accounts via follow and sharing plugins.
Advertising
Integration
Tracking pixels for popular advertising platforms installed on every page.
Analytics
Dashboard
Easy access to quick stats from the highly advanced Google Analytics platform.
Spam
Protection
Using AntiSpam plugins and Google REcaptcha v3 to stop comment and form spam.
Docs
and Training
Extensive documentation and team training on how to use your new website.
Change
Tracking
Using the Simple History plugin to track all website changes based on user.
WordPress
User Roles
Multiple logins and roles that simplify website use and restrict certain features.
Ongoing
Support
Updates and tech support to repair any new bugs related to past development.
Content Development
Let’s discuss the use of some AI-assisted content for your website.
A Content Partnership
We need your help with detailed information about your business, products, and services. Smart Inbound will take care of the short, bold marketing language and ask for feedback.
The Content Document
During project launch, you will receive a document that outlines every piece of written content we need, including advice on the length and format of each segment.
Our Content Revisions
We will take your written content and revise it into something that the target market can digest. We may also recommend additional content to improve the strength of your website.
Site Map
Home Page
A highly professional headline and image
An immediate list of qualifications, testimonials, or other trust builders
An introduction to Tom and the business
An increased focus on the benefits of working with TDW
A basic description of services
A portfolio of top projects
Services
A primary page that houses short descriptions of all services
An increased focus on the benefits of working with TDW
Services Sub-Pages (TBD)
Unique image and professional headline for each service
Long-form descriptions of each services with SEO keywords and best practices
A relevant portfolio project
Portfolio
A primary page that houses a filterable layout of top projects
Portfolio Sub-Pages (TBD)
Unique image and headline for each project
Description of project goals, challenges, and successful outcomes
Clients
A primary page that houses short descriptions of all the target markets we serve
Clients Sub-Pages (TBD)
Unique image and professional headline for each client
About
Unique image and headline
An increased focus on the benefits of working with TDW
Long form description of TDW
Contact
High quality contact form
Integration with other platforms (social, email, etc)
Terms and Privacy
Legally required standard terms and privacy page
Design Concepts
Please allow for additional time to source design inspiration and screenshots from other sites.
Phases and Timelines
Before working we Smart Inbound, we would love if you first worked directly with a brander and designer. This service provider would help you create a brand vision, voice, logo, colors, fonts, business cards, and more. If this is a long-term play, we would love to see you invest in a lifelong, top quality brand. Then, we build the lifelong, top-quality website on top of that. After your branding is completed, our timelines:
Phase One:
Framework
Design elements
Home page design
Basic templates
Basic content
Month 1
Phase Two:
Buildout
Advanced content
Full page buildout
Images and video
Review sessions
Month 2
Phase Three:
Features
Standard plugin setup
Custom requirements
Search optimization
Review sessions
Month 2
Phase Four:
Launch
Final review sessions
Website use training
Hosting setup
Website launch
Month 3
Scope of Work
Included Work
Site Map
Pages: 20-25
Templates: 8-10
Standard Development
Strategy session
Onboarding
Client folder for long-term resource storage
Platform and theme setup
Fully custom design
Feature implementation
All optimizations
Website documentation
Team training
Testing and launch
Content Development
Short, bold marketing language provided by Smart Inbound
Business and detailed content provided by TDW
Additional marketing and service content provided by AI
Media Development
Under discussion. Client may have HD images available and we may source more.
Branding Development:
Smart Inbound recommends TDW work with an expert brander before project launch.
Total Investment
Total Investment: $9,500.00
Ongoing hosting and tech support: $50.00 / month
Recurring plugin fees: $0.00
Ongoing Support
Hosting & Support:
$50 / Month
Smart Inbound uses various tools on our hosting platform to update and optimize your website on a monthly basis.
This includes daily backups, immediate critical security updates, monthly smart plugin updates, Spam removal, and speed optimization.
How Tech Support Works:
If any error is related to our work, our standard plugins, hosting, theme updates, or our custom-written code, it will be fixed as soon as possible and free of charge.
If any error is related to client work, additional plugins, the WordPress ecosystem, or any outsourced development, Smart Inbound provides email support and may be able to offer a solution for an additional cost.
Requested Updates:
$125 / Hour
If there is a content or design project that you would like to hand off to Smart Inbound, we will quote out these projects and receive approval through email.
Changing content or updating small design elements are fast 15-minute updates. Adding new features or additional pages may require multiple hours.