Website Design by Smart Inbound

Strategic design with marketing and mobile in mind.

Designed by Marketers

Your website is one of your most valuable assets. We use our marketing background to ensure your website meets your strategic goals.

Strategically Planned

We spend significant time researching your target market, outlining every page, writing powerful content, and building a site that lasts.

Mobile Optimized

50% or more of your website traffic will likely come from mobile. We ensure your site is just as beautiful and functional on mobile devices.


Ongoing Support

For a low subscription, we monitor site security, update plugins, clear spam, provide email support, and fix any unforeseen errors.

Our Recent Work

Sittadel Cybersecurity

We focused on personality, minimalism, and a blend of business and fantasy with this fast-growing cybersecurity startup.

Catapult Lakeland

We focused on beautiful imagery, an inspiring feel, and storytelling with this  progressive coworking space.

Lakeland EDC

We focused on professionalism and the quality organization of information with this economic develoment council.

Our Design Principles

1. Simplicity is perfection. Our sites use straight lines, distinguished sections, and powerful imagery.
2. Websites are for the user, not the company. We focus on ease-of-use and simple navigation over flashy design.
3. Communicate effectively. Each page has a purpose. “What is this, why is it for me, and what should I do next?”

Our Design Principles

Simplicity is perfection.

Smart Inbound sites follow a general theme of straight lines, distinguished sections, and powerful imagery.

Websites are for the user.

We focus on ease-of-use and simple navigation. Overly-flashy design can excite the company, but won’t help the user.

Communicate with purpose.

We work diligently to outline a sitemap and write content that achieves goals instead of just filling space.


FlyWheel Hosting

Wordpress Platform

Divi Design Tools

Smart Plugins

Search Optimization

Email Marketing

Analytics Dashboard

Team Training

Social Media Integration

Photo and Video


Advertising Integration

Content Creation

A Content Partnership

We need your help with detailed information about your business, products, and services. Smart Inbound will take care of the short, bold marketing language and ask for feedback.

The Content Document

During project launch, you will receive a document that outlines every piece of written content we need, including advice on the length and format of each segment. You'll have plenty of time to work on it.

Our Content Revisions

We will take your written content and revise it into something that the target market can easily understand. We may also recommend additional content that will improve the strength of your website.

Development Phases

Phase One: Templates

Starting with your home page, we build basic templates and design elements for approval.

Phase Two: Buildout

After receiving your technical content, we continue to revise and perfect the design.

Phase Three: Features

As we finalize the site, we integrate the powerful plugins and features in our scope.

Phase Four: Finalizing

With a final review and launch in the books, we provide team training and documentation.

Ongoing Support

Hosting & Support: $50 / Month

All websites require technology updates and active management to remain functional and secure.

Smart Inbound uses various tools on our hosting platform to update and optimize your website on a monthly basis.

This includes daily backups, immediate critical security updates, monthly smart plugin updates, Spam removal, and speed optimization. Bill is included in your monthly FlyWheel payment.

How Tech Support Works

If you discover a website issue, email

If any error is related to our work, our standard plugins, hosting, theme updates, or our custom-written code, it will be fixed as soon as possible and free of charge.

If any error is related to client work, additional plugins, the Wordpress ecosystem, or any outsourced development, Smart Inbound provides email support and may be able to offer a solution for an additional cost.

Requested Updates: $100 / Hour

If there is a new content or design project that you would like to hand off to Smart Inbound, we will quote out these projects and receive approval through email.

Changing content or small design elements are fast 15-minute updates. Adding new features or additional pages may require multiple hours.

You will receive a quarterly invoice with clearly labeled hours sorted by project.



Enter your details below. Let’s build something great together.


Smart Inbound

501 E Main St
Lakeland, FL 33801
(863) 692-6079